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Research Disclaimer

Clear expectations on what Mímir Oracle's AI analysis can and cannot guarantee about business intelligence accuracy and freshness.

Sources of research

Mímir Oracle analyses publicly available business information from lawful public sources — company websites, public business directories, public business announcements, and public business profiles. The underlying information is maintained by the sites that publish it, and we do not control how frequently they update.

Information may be outdated

Some records will be stale. Common reasons include:

  • An organisation has changed or paused operations but has not updated its public profile.
  • Public listings remain online for months after an offer or campaign expires.
  • Phone numbers, email addresses, or leadership change without the source reflecting it.
  • Cached public pages can lag the live source by 12–72 hours.

Always verify information before high-stakes business communication. Treat AI-generated business relevance scores as a prioritisation signal, not a guarantee of accuracy or outcome.

How AI accuracy is measured

The Detection Accuracy view shows precision and recall computed from your own approval / rejection feedback on company records. Until your team labels at least ~20 records per workspace, those numbers are based on a small sample and will fluctuate.

Typical precision bands once feedback stabilises:

  • High relevance: ~80–90% precision on explicit business activity signals.
  • Medium relevance: ~60–75% precision; includes implicit signals.
  • Low relevance: directional only — useful for market awareness, not immediate outreach.

Your responsibilities

You are responsible for complying with POPIA, GDPR, CAN-SPAM, CASL, and applicable platform terms of service when using business intelligence and contacting any organisation — including obtaining consent where required, honouring opt-outs, and not over-messaging. Mímir Oracle provides research and drafting tools; it does not provide legal advice or regulatory compliance.

Last updated · 09 Aug 2026